How to Build A Personal Brand

Posted on Wednesday 22 August 2018

As you grow older and gain financial clarity, there may come a time you feel the need to establish your own personal brand. However, setting up a personal brand can be daunting. This is why most people give up halfway. This article walks you through the things you need to keep in mind when you set out to establish a personal brand.

What Is a Personal Brand?

A personal brand is defined as "the practice of marketing yourself and your career as brands." In essence, a person with a personal brand is simply making him or herself sellable. A personal brand helps to set you apart from others.

Presentation, consistency, connections, and trust all play integral roles in personal branding. This can appear complicated, but a breakdown of the steps to building a personal brand will make things simpler. Many people are now leaning towards self-employment to fetch increased incomes. A personal brand can go a long way in helping entrepreneurs in the various stages of their journey.

Building A Personal Brand

To build a personal brand, you don't need to take out a loan or dip far into your finances. It can be really easy. Here are some great tips to get you started.

Be Unique

As cliche as this sounds, the first step towards building a personal brand involves keying into the personal. You have to polish and take advantage of the quality that makes you stand out and market this accordingly. Entrepreneur does an excellent job of explaining this concept.

Playing to your strengths, standing out in front of the crowd, and even vocalizing unorthodox viewpoints are critical parts of building your brand. In essence, your brand is you and people will associate what you choose to market with your image as a business person.

Determine Your Offered Service/Product

The ultimate objective of building a personal brand is the promotion of your business. For this reason, a concrete understanding of the offered service or product is paramount for you as an entrepreneur, and for your customers.

A personal brand is a smart marketing strategy that helps you draw customers in. It also persuades them to spend money on what the business has to offer. It is worth noting that personal brands should add value and stand out in the minds of potential and current consumers.

Build a Sizable Following Base

After establishing a personal brand, connecting and sharing that brand with the rest of the world is important. For this reason, The Muse explains that building a sizable following base can be beneficial. In most cases, the best followings occur online and can be garnered via social media platforms such as Instagram, Twitter, and Facebook.

Another upside of a sizable following base is that you get more people who will spread the word about your business. Customers who take a liking to your brand are likely to tell their friends and family about it. These people may, in turn, follow you on social media and end up purchasing your products or services at one point or another.

In this day and age, an online presence is critical for those who wish to reach great heights in the world of business.

You can check out our blog for more helpful tips to help you manage both your personal finances and your business.


Building a personal brand is a feat that requires time, energy, and in some cases, money. However, the tips above can make this easier. Many entrepreneurs spend years building their personal brands and that's okay. For senior citizens who are only just starting their entrepreneurship journey after retirement, this may seem difficult. However, it's important to understand that there's no hard and fast rule, and you can still build a successful personal brand. As your personal brand improves, so will your business.