As one advances in the world of business and entrepreneurship, there will come a point and time where he or she wishes to begin establishing their own personal brand. By definition, a personal brand is
as "the practice of people marketing themselves and their careers as brands."
In essence, an individual with their own personal brand is making a name for her or herself and setting themselves apart from others. Moreover, presentation, consistency, connections, and building trust also play integral roles in personal branding.
On the surface, this can appear quite nuanced, but a thorough breakdown of the various ways in which one can build a personal brand will make all the difference in the world for entrepreneurs at all levels.
As cliche as it may sound, one of the best steps towards building a personal brand involves taking advantage of the qualities which makes one unique and then marketing them accordingly.
does an excellent job of explaining this concept. Playing to your strengths, standing out in front of the crowd, and even vocalizing unorthodox viewpoints are critical parts of building your brand. In essence, your brand is you and people will associate what you choose to market with your image as a business person.
Determine Your Offered Service/Product
At the end of the day, the ultimate objective of building a personal brand centers around the promotion of one's own business. For this reason, a concrete understanding of the offered service or product is paramount for both the entrepreneur and his/her customers. A personal brand is a living marketing strategy which draws customers in, thus persuading them to spend money on what the business has to offer. Furthermore, it is worth noting that personal brands should add value and stand out in the minds of potential and current consumers.
Build a Sizeable Following Base
Even after establishing a personal brand, connecting and sharing that brand with the rest of the world is so important. For this reason, building a sizeable following base can prove to be particularly beneficial, as explained by
. In most cases, the best followings occur online and can be garnered via social media platforms, such as Instagram, Twitter, and Facebook.
Another upside of a sizeable following base comes in the form of word of mouth. Individuals who take a personal liking to an entrepreneur's brand are likely to tell their friends and family about it. These people may, in turn, follow the entrepreneur on social media and/or purchase a product or service at one point or another or even ongoingly. In this day and age, an online presence is critical for those who wish to do well for themselves and reach great heights in the world of business.
A Final Word
Building a personal brand is a feat which requires time, energy, and in many cases, money. However, there are various levels and steps which often make forthcoming ones easier and less formidable. Many entrepreneurs spend years going through the process of building their personal brands and that's ok. When it's all said and done, as your personal brand grows, strengthens, and improves, so will your business.
Authored by Gabrielle Seunagal